No, Toyotas Aren't More Expensive

By: Hilltop Toyota   |   13 Feb 2018
Image of Toyota steering wheel with a woman's hand holding onto it

Toyota. It’s a name that stands for excellence in quality and manufacturing. It’s a name that Toyota owners wear with pride and confidence. Along with this glory comes a level of prestige that other automakers cannot relate to, and an air of haute prix that comes with it. Despite all of the amazing things that Toyota has to offer, our brand isn’t more expensive.

MSRP For the Masses

Dealerships these days all operate differently, and here at Hilltop, we believe that we’re different in the best way possible: honesty. Our MSRP (manufacturer’s suggested retail prices) are often lower than the competition.

Toyotas also boast higher quality and safety ratings than the competition at lower prices - why spend the same money on cheap-feeling interiors and subpar technology when you can get the best in the game for the same price?

Incentives That Can’t be Beat

Nobody does incentives like Toyota. That’s why terms like “Red Tag Days” and “Drive for Gold” ring bells across the country: because they’re bold enough to stand out.

Take the 2018 Corolla, for example: with our current Drive for Gold event, you can lease a 2018 Corolla CE for just $38 weekly for 60 months at 1.99% APR. That’s affordable! We’ve compared to competing Honda dealers, and the Honda Civic comes out as the more expensive vehicle with payments starting at $58 weekly. Why pay almost double the price for half the car?

Warranty Coverage

When you purchase a Toyota you’re not just getting a premium vehicle at an affordable price, you’re getting assurance. There are different warranty options available for both new and used vehicles. Our professional team would be happy to help you select the right option for you. We value your time and want to ensure that you have the coverage you need, at a price that’s right for you.

Toyota’s current new vehicle comprehensive warranty covers the following:

  • 3 year or 60,000km basic complete vehicle warranty*

  • 5 year or 100,000km powertrain warranty*

  • 8 year of  160,000km hybrid component warranty*

*whichever comes first

You’re covered with roadside assistance, alternate service reimbursement, and more. Check out the full breakdown of our new vehicle warranty here. Don’t waste your money on tow trucks and overpriced garages - keep your money and keep your family safe in a Toyota.

Affordable Parts and Service

At Toyota, we aren’t shy about our prices. That’s why, when you come to our service bays, you’ll see a grid that compares our prices to the other guys such as Mr. Lube, Canadian Tire, and other dealerships. Our prices reign supreme, and we use only OEM-approved parts.

With the Hilltop Toyota way, you know that your warranty policy is being adhered to, and that your vehicle is only being serviced by Toyota-certified technicians. We also offer a rewards program that allows our customers to collect rewards that can be redeemed for service discounts down the road. Easy as pie!

To sum it up: Toyota is the best bang for your buck. With upfront and affordable pricing out-of-the-gate, affordable parts, reliable service, and a warranty that will keep you from paying out-of-pocket unnecessarily, Toyota saves you money.


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