Why Canadians Love the RAV4

By: Hilltop Toyota   |   20 Feb 2017
Toyota Rav 4

Canada’s most beloved compact crossover is the Toyota RAV4.

From weekend adventures to Shuswap Lake, to using the vehicle for your daily commute into Salmon Arm, the RAV4 is the SUV that does it all.

Over the years, the Toyota RAV4 has seen some significant changes to its appearance. Nevertheless, it remains one of the best-selling SUVs in Canada; proof that looks don’t always mean everything.

Toyota’s remarkable ability to redesign and update the RAV4 to keep up and accommodate the changing consumer habits of Canadian families far and wide is what makes it a favourite. Plus, the addition of the RAV4 hybrid has opened up and engaged an entirely new market for the Toyota brand, as eco-conscious drivers make the switch from gasoline to electricity.

The Toyota RAV4 has become a familiar vehicle in many driveways over the years, but, where did the RAV4 get its roots?


An ode to Canada's favourite crossover


The Arrival of Recreational Driving

The Toyota RAV4 first hit the North American automotive scene in 1995, after first debuting in Japan and Europe. From the very start, it offered full-time four-wheel-drive. For drivers who craved the cargo and capabilities of an SUV, but still loved the fuel economy and performance of a sedan, the wait was over. As it stands, the RAV4 is the only compact crossover vehicle available from Toyota. When the RAV4 arrived, it was an immediate hit amongst families because of its unique and considerate design. For weekend trips, it provided enough room for everybody’s belongings, but on any given work day, it was still small enough to suit solo drivers.

A Focus on the Future

The RAV4 has been way ahead of the green driving scene for years. From 1997 until 2003, Toyota produced a Rav4 that was an electric plug-in model, known as the RAV4 EV. Cutting back on emissions and improving fuel economy has always been a goal of Toyota’s. Since the very first electric RAV4 was released, 20 years of testing have been completed. Toyota’s 2017 RAV4 Hybrid runs on Hybrid Synergy Drive, which seamlessly alternates between gas and electric battery power for optimal and efficient performance. The hybrid batteries have been designed to last eight years or longer and are covered under warranty. New hybrid RAV4s also feature a special ECO mode that tracks your driving habits and alerts you to good and bad performance in order to maximize your fuel economy and reduce waste.

Go Ahead, Show It Off

With such a rich and vibrant history, it was inevitable for the Toyota RAV4 to pick up some awards along the way. To start things off, the crossover has won an industry accolade because over ninety percent of RAV4s sold in the past decade are still on the road today! The reliability that the RAV4 has come to be known for has earned it the following awards and recognitions for 2016 and 2017:

  • 2017 Top Safety Pick IIHS
  • 2017 NHTSA 5-Star Safety Rating
  • 2016 Best Hybrid SUV For the Money by U.S News & World Report
  • 2016 IntelliChoice SmartChoice Operating Costs Winner
  • 2016 IntelliChoice SmartChoice Fuel Costs Winner

For a full list of recent awards, visit the Toyota RAV4 Awards page.

This year, there’s plenty to get excited about at Hilltop Toyota. Our new Toyota inventory is stocked with the 2017 RAV4 in various trim packages and models. We also have a great selection of used RAV4s for sale in our pre-owned inventory. Contact us today at (844) 988-4231 to book a test drive, or contact us online for more information.




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